Ford China faces the chaos of the market, creating a major international group in the Chinese automobile market the most, even in the history of the world automobile industry is also rare.
This is typical of the lack of acclimatization.
Chinese people like to say, not hot tofu, a mess. Ford's paid a heavy price. and Every time that personnel turbulence Ford as sick as spinning.
just find a little sense in the Chinese market, Ford, under the surface of scenery, but facing a problems, it is likely to cost growth.
Mondeo winning: continued weakness in the market Mondeo
winning last year, has become a high-class cars third camp, the industry disappointed. In Senior automobile market in the first 4 months, the Camry, the new Accord, Passat is no doubt constitute the first camp, LaCrosse, MAGOTAN the second camp, and Mondeo models winning the honor in the mainstream can only be for the Mo Liu.
sales data, sales of car in January 5553 to the first 4 months of 3636 has dropped significantly, down nearly 2,000, down as much as 40%. and in April , success in the mainstream can only be a little high-class car will stop updating the sounds of nature beyond.
Thus, winning Mondeo deteriorating sales of emergency! So why a new car market for less than six months, The situation appeared so embarrassed it? Ford in the domestic car market is the lack of breaking the shackles of senior marketing strength of the car do the ceiling?
Mondeo sales in April before winning, and winning total
Fox: Fox
price of scenery in a slow process, it opens in the Chinese market situation, and even save Ford Ford China. It is hard to imagine, if Fox has failed, the Chinese strategy seems Ford can continue. But is this the exploits of Ford vehicles in China, with the monthly rate of 10,000 towards the automobile market, the more An increasing number of disadvantages are also beginning to show in the eyes of consumers.
Fox before the April sales and total
The test of Fox's more details from the bad, unpleasant, and shift reaction is not smooth, it will affect performance and increase back to the fuel consumption. Changan Ford is time to adjust the tuning it.
2. Fox, interior rough, with the same interior compared to most other cars a simple car, a level even lower than the previous Sail no. 08 models in the hope that more improvements.
3. Fox driving the computer screen is too small compared with the competitors seem very shabby.
4. Fox's position is set too low rear view mirror, looked up from the driver's seat height position of objects or signs, the visually impaired, should raise the mirror position, or, as GM Opel made the same hanging.
5. Fox headlights do not shine, not only modification does not shine and blind, if we adopt the Xenon lamp, only to spend a thousand dollars, but often in the 6000K light to 10000K (Calvin), conversion is more detrimental to traffic safety.
6. Fox, thick plastic parts inside the casing affecting the interior space.
7. Fox rear seats there is no light at night to take back all the basic items by hand.
8. Fox - a serious shortage of storage space. wallet, cell phone and other small portable items around in the driver's seat is difficult to find a suitable place to store; the door wall of the storage cell capacity is not small, narrow opening, into difficult to easily take out.
9, Fox, Fox's interior styling is not beautiful , work a bit rough.
10, Fox - Fox Audio button a little more than a bad integration, ease of operation less than ideal. driving bit poor seat comfort, room for improvement.
S -Max: poor performance
said rudely, S-Max market in China is a typical good car to sell well. bad sales data, is not that the car itself, or the level of Changan Ford Sales it needs to be improved?
S-Max and accumulated before the April sales
S-Max
SMax listing the past year, questions focused on consumer response is as follows:
1.S-MAX-- Changan Ford has not quite understand this, in their view why the sales of such a fine car it is so bad, actually very simple, as a commercial vehicle, it The work with its rivals - Odyssey gap is too obvious, you do not want to work driving a car to meet the rough critical eye of your customers right.
2. In addition to sophisticated on how to reduce costs addition, S-MAX is a Chinese name it.
3, S-MAX - there is no spare tire, sport utility vehicles for the positioning of the S-MAX is concerned, have to say is a big regret.
4, S-MAX - 5 +2 seat design is not consistent with China's national conditions, must pay an extra toll, it is recommended as soon as possible out of 5 edition.
5, S-MAX - the engine configuration and not and foreign synchronization of the foreign countries have to spend 2.5T.
6, S-MAX - the configuration of existing models rich enough, the proposed version of the sunroof and navigation Edition.
7, S-MAX - As a more than 20 million cars, S-MAX's trip computer software to be upgraded.
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